AP LBMCheltenham staged The McCoys Awards, to celebrate South West Jump Racing. The awards, named after Sir Anthony McCoy, were held at a black tie event at the racecourse. The biggest names in the sport were rewarded, including the Paul Nicholls team, JP McManus and Ollie McPhail won the Outstanding Contribution to Racing Award.

Running from the start of the season to May 2017, the South West Jump Awards are one of the highlights of the Jump racing calendar.